episode#
19

The Impact of Data Privacy on eCommerce

October 24, 2022

Personal data is at the center of a big debate. Customers are doing everything they can to protect it, while companies, brands, and retailers are hoping to capture and use it to create a personalized online experience. In this episode, Stars Design Group CEO Bret Schnitker and Chief Strategy Officer Emily Lane discuss how data privacy is impacting eCommerce with XGen.Ai Founder & CEO Frank Faricy. Faricy's company uses customer behavior, not data, to create hyper-personalized eCommerce providing individually tailored shopping experiences.

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